CTV/ O TT Marketing

CTV Marketing - OTT Marketing

What is Connected TV?

Connected TV (CTV) is simply a television that connects to the internet and can stream digital video at a viewer’s convenience. Connected TV is a subset of over-the-top (OTT), which includes apps and services that don’t require subscriptions to traditional cable or pay-TV service. Connected TV (CTV) is accessed by apps and streamed over smart TVs, mobile, or OTT devices


What is OTT?

OTT stands for "over the top" and refers to video content that is served over the traditional closed television system. OTT advertising platforms deliver content using an internet connection as opposed to a cable or broadcast provider.


Is connected TV the same as Ott?

Connected TV (CTV) is simply a television that connects to the internet; Smart TV's, Apple TV's, devices like Tivo and Roku and gaming consoles like XBox and PlayStation


What Is On-Demand TV?

On-demand is also known as non-linear TV and refers to viewers selecting and watching content whenever they wish.


What is Subscription Video On-Demand Services

SVoD refers to services that give users unlimited access to a wide range of programs for a monthly flat rate.


What Is Linear TV?

Linear/ Live TV is the traditional means of watching TV, in which a viewer watches a TV program on the channel it’s presented on at its scheduled time.


What Is Addressable TV?

Addressable TV allows advertisers to purchase audiences using household level profiling and segmentation to deliver different TV ads tailored to different households watching the same program. This software sits inside the DVR (set top box), allowing the network provider to serve custom ads to the households.


TV Advertising with all the Benefits of Programmatic

  • CTV brings the advantages of programmatic to TV advertising, helping you connect with a highly engaged audience wherever they’re watching.

  • Data-driven targeting. Use first- and third-party data to reach your most valuable audiences on every screen – just like with your digital campaigns.

  • Run your ads alongside popular TV shows and movies, in front of an audience that’s fully invested.

  • Re-engage viewers within households across streaming devices, computers, tablets, and mobile phones.

Devices Used to Access Content

Streaming Players


Gaming Consoles

Smart TVs

OVER 200 Million Users and Growing!